Revenue diagnostic
Your number-one constraint, in writing.
Where your clients come from, where they leak, and the one thing to fix first.
For founder-led agencies and consultancies
Ten salesconversations.Ninety days.
We find where your clients actually come from and where they leak, then build the AI system that fixes it. Your team owns it and runs it. If we don't hit ten qualified conversations, we keep working for free.
Example engagement
1
Where it leaks
Proposals sit nine days before follow-up
Found in the deal review, week 2
2
The route we build
Proposal follow-up + past-client win-back
In your inbox and CRM
38 of 10
Shared tracker
Qualified conversations
The problem, in agency data
New businessgot harder.For everyone.
43%
of agency leaders strongly agree finding new clients is harder than ever. In 2023 it was 15%.
46%
of agencies name new business as their biggest hurdle, up from 27% two years earlier.
14%
of agencies describe their sales pipeline as healthy right now.
Referrals drying upLead flowFounder on every sales callFounder timeProposals sit for a weekFollow-upPast clients never asked backWin-backNew BD hire, no playbookHandoverFollow-up dies after call twoFollow-upFeast-or-famine monthsLead flowPipeline lives in one inboxHandover
Same three referral partnersLead flowLost deals never revisitedWin-backNo idea which channel worksVisibilityCase studies with no next stepWebsiteDiscovery calls without prepClose ratePrice pressure on every dealOfferOutbound tried once, then droppedLead flowWeekend proposal writingFounder time
Salesperson hired, then goneHandoverWarm intros never followed upFollow-upCRM nobody updatesVisibilityBig client, no backupLead flowStalled deals in Q4Follow-upUpsells nobody asks forWin-backWebsite visits, no callsWebsiteEvery pitch written from zeroFounder time
Most agencies don't have a lead problem. They have a leak they can't see. That's where we start.
Sources: Agency Management Institute, 2025 Agency Core Research; Productive, BenchPress 2025; SparkToro agency survey.
The difference
We diagnose first.Then we build.
Lead-gen shops sell every client the same outbound. We start by finding your real constraint, then pick the cheapest route to ten conversations.
What we found · week 2The route we build
PR
Proposals go quiet
Nine days, on average, before anyone follows up
Proposal follow-up
Week 3Drafted from your call notes, in your voice
Live in your toolsPC
Past clients never asked back
Forty clients in five years, none contacted this year
Win-back engine
Week 2Personal notes to past clients and stalled deals
Live in your toolsBD
New BD hire, no playbook
The founder's process lives in their head
Playbook + signal outbound
Week 5Your process on paper, new accounts every week
Live in your toolsExample diagnosis3 routes, one target: 10 conversations On track
Want to see where yours leaks?
Get a free teardownHow it works
Ninety days.Four moves.
About two hours of your time in month one, then thirty minutes a week.
01Weeks 1 to 2
We diagnose.
Interviews with you and two or three people on the ground, plus your last 20 won and lost deals. We map where clients come from and where they leak.
DealWonSourceWhere it stalled
Brand refresh, SaaSYesReferralSigned in 3 weeks
Website rebuildNoInboundProposal sent, no follow-up for 9 days
Retainer, fintechNoPast clientWent quiet after the second call
Interview the teamFounder plus two people on the ground
02Weeks 3 to 6
We build the system.
AI systems for your number-one constraint, built in the tools you already use. Win-back, follow-up, proposals or outbound, whatever the diagnosis says.
Win-back engineLivePast clients and stalled proposals, warmed up first
Proposal follow-upWeek 4Drafted from your call notes, in your voice
Call prep and debriefWeek 5Every call starts prepared, ends with a next step
Signal outboundWeek 6Only if the diagnosis says you need it
Built in your tools you own all of it Connected
03Weeks 4 to 12
Your team runs it.
We train the team and check in every week. Drafts come to you for a quick OK and go out from your own inbox.
Saw you're launching in Europe next spring. The work we did on your 2024 launch might be a useful starting point.
Worth a 20-minute catch-up next week?
ApproveEdit Sent from your inbox
04Day 90
We count.
Every qualified conversation goes in a shared tracker. Under ten by day 90, and we keep working for free.
31Drafts approved
11Replies
8/10Qualified conversations
VP"Good timing. Can you send last year's deck?"
CEO"We're scoping this now. Free Thursday?"
What you get
Consulting first.Systems second.
Diagnosed by someone who carries a sales quota. Built with AI. Owned by you.
Win-back engine
Past clients, warm again.
Past clients and stalled proposals come first. For most agencies it's the fastest route.
Your voice
Drafts you'd write yourself.
Follow-ups and proposals from your call notes, short enough to read on a phone.
Signal engine
New accounts every week.
Companies showing a buying signal right now, if the diagnosis says you need them.
You own it
Yours when we're done.
Built in your tools, with a team that knows how to run it.
Why not hire a lead-gen agency
Leads stop when you stop paying.Systems don't.
Lead-gen agency
The same outbound playbook for every client
Built for your constraint, after we talk to your team
More leads, even when leads aren't the problem
Fixes the leak first: follow-up, proposals, win-back or outbound
Stops working the day you cancel
A system your team owns and runs
Pays for meetings, whatever the fit
Ten qualified conversations, defined in writing
Free, and yours to keep
See where yourpipeline leaks.
Send us your website. Within two US business days you get a five-minute screen recording of how you win clients today and where we'd start. No call needed.
Teardown · example agency, 24 people
Where we'd start
What we sawWhereRoute
Case studies end without a next stepWebsiteProposal follow-up
Twelve past clients from 2023 never re-engagedClient listWin-back engine
Head of growth hired in August, no playbookTeam pagePlaybook
Contact form is the only call to actionWebsiteBooking flow
+ the first 30 days, step by stepRecorded for you
Illustrative example. Your teardown covers your own site, team page and offer.
Pilot · 2 spots, starting two weeks apart
Ten conversations,or you don't pay.
We run the full ninety days. You cover the tools. You pay $2,500 only if we hit ten qualified conversations.
Claim a pilot spot 2 of 2 spots open
Pilot terms
$0until we hit ten qualified conversations
Then $2,500, once. Tools at cost, about $100 to $200 a month. After the pilot, the same ninety days are $7,500.
- The full revenue diagnostic
- Systems built in your own tools
- Team training and a weekly check-in
- A shared tracker for every conversation
Your side: about two hours in month one, drafts approved within 48 hours, and the booked calls taken. In return we write up the results and you're a reference.
Week 1Kickoff
A 45-minute call with you.
Week 2Diagnosis
Your number-one constraint, in writing.
Weeks 3 to 6Built
Systems live in your tools.
Conversation 10Logged
In the shared tracker.
Day 90Your call
Pay $2,500, or we keep going free until we hit ten.
Questions
Straightanswers.
What counts as a qualified conversation?
A held call of 20+ minutes between you or your seller and the owner, a C-level or VP, or the budget holder at a company that fits the client profile we agree in week 2. It's about a potential paid engagement, with a company that wasn't already in an active deal with you. Each one goes in a shared tracker and counts unless you dispute it within five business days.
What if leads aren't our problem?
That's the point of the diagnosis. If your deals stall after the proposal, we fix follow-up. If past clients are the fastest route, we start there. Every route to a qualified conversation counts.
How much of my time does this take?
About two hours in month one, mostly the kickoff and the interviews. After that, thirty minutes a week to approve drafts and take the calls.
Do you send emails as me?
No. Drafts are written in your voice and you approve every one. They go out from your own inbox, so replies come straight to you.
What do we own at the end?
Everything. The systems are built in your own tools, and your team is trained to run them. Nothing stops working when we leave.
Who's behind Larkfield AI?
Stuart, a quota-carrying account executive in enterprise tech. Larkfield is where he builds the sales systems every agency founder should have. Calls run on video in US afternoons.